Brand Code: A Strategic Brand Portrait

Brand Code is a concentrated guide designed to highlight a brand’s uniqueness, key messages, and memorable positioning.

What’s Included:

• Defining Unique Brand Traits: Exercises for understanding the brand’s individuality.

• Core Messages and Communication Style: Templates and tips for consistent communication.

• Visual Identity and Archetype: Guidance on selecting visual and stylistic elements.

• Mission, Values, and Goals: A structured approach to formulating mission statements and objectives.

AI Content Templates:

1. Mission statement template.

2. Crafting key messages.

3. Visual style and archetype guidance.

Outcome:

Brand Code enables clients to structure and focus their unique value proposition, creating clear and memorable messages for their target audience.

Bonus: Design Module “The Psychology of Color and Shape”

This module enhances visual branding through the strategic use of colors and shapes, based on audience perception.

What’s Included:

• Color Psychology: A mini-guide explaining how colors influence brand perception, with recommendations for different moods and audiences.

• Impact of Shapes: Tips on using shapes and lines to reinforce brand impressions (e.g., circles for friendliness, sharp lines for dynamism).

• Palette Selection for Various Niches: Specific recommendations and examples of palettes for different industries.

Outcome:

This module helps create a memorable visual identity that evokes the desired emotions from the audience.